
Recently I had the chance to interview Memphis Indie Musician Andrecus “Gentrax” Boyle or as he’s known also AndrecusB; the interview was made in English and translated because the publication I collaborate with it’s basically in Spanish but here is the interview in English; and I hope you enjoy.
The topic of the interview it’s basically e-marketing and how indie musicians can take advantage of youtube and social sites as Myspace to promote their message and art.
Q: What do you think about the power of internet and networking sites like YouTube and MySpace give to new artist the opportunity to promote their arts?
A: I think sites like Youtube and MySpace are tremendous tools, especially for independent artists like me because they allow us to reach places that we ordinarily wouldn’t or couldn’t be seen or heard. They help us get that exposure to the regions where we physically can’t be. So there are great asset.
Q: How were your formative years as a musician (artist)?
A: Well it all began for me in church, as a 5yr old singing beside my mother in our church choir! That was the beginning, the foundation! I come from a family rich in music history. My father and his brothers and sisters, when they were young used to sing and tour throughout the southern region, so music’s a part of who I am. As a youngster I was always doing something musically from singing in church, to joining my brother and 3 cousins in a local singing group! We did gigs everywhere we could, from church concerts, to school functions to parties! My passion for musicianship really grew during the time I spent as a trumpet player in my middle and high school bands. Also taking piano lessons along the way I started respect and became intrigued with the production side of the music! I’ve just been involved in and been around so many great musicians locally that those many different experiences have helped shape the musician I am today!
Q: What difficulties have you found in the way as an independent musicians?
A: Well, It’s difficult for independent artists because major label artists get designated marketing dollars for radio play, music placements in films, television shows, and commercials. They also get album promotion and etc. We as independent artists aren’t afforded such luxuries, so it’s that much harder for us to get our product or our brand to the masses. Also, as an independent artist, you are in control of your Marketing, and Accounting. You play the role of Manager, PR person, and Booking agent. You do it yourself, because you have to…It’s difficult, but I enjoy the challenge!
Q: How did you get started in the music business?
A: Well, the game was kind of given to me early. During high school I began working with FL Studio. I took me awhile to get my sound up to par! I used to sneak in and just watch my big cousin as he would produce his tracks, soaking in everything. I learned a lot of the game from him. There was a period of about 5 years, from 2001 to 2006, where I was producing for everyone and featuring on songs with everyone. Although I knew I could sing and had been doing so all my life, I didn’t have the confidence in myself as an artist. So I would write and produce for other artists, hoping that somebody would blow and I would be on my way! Eventually, it boiled down to me acknowledging that I had to get out here and make it happen. I locked myself in my room and submerged myself with music. Writing, producing, and recording, hit music. This when I really started to take myself and my craft seriously! This is when it became my career. GENtrax Productions, the business was spawned.
Q: What eStrategies (Virtual Strategies) do you use to promote your art?
A: I try and have profiles on all social networking sites, music on all music sites, so fans can have access to my music. I make sure I establish a rapport with my fan base and build on the support of my fan base through video blogs and etc.
Q: How do you finance your music?
A: Honestly, I work a 9 to 5 job! Right now the revenue from the music is now steady enough for me to rely solely on it. On the production side it comes and goes. Some weeks, months are better than others.
Q: What are the styles and musicians that influenced your personal style?