Jul 27 2008
What lies beyond the magic of MTV
I’ve been thinking lately about how reals are realities?, but I guess that question has been answered several times, but in the other hand, I been wondering what lies behind the marketing strategy of MTV of capitalizing young wealthy teenagers as if they are from the common majority, my only answer so far is that MTV is no longer the force it was and became a machine of conformism, loosing the power of Generation X/Y.
There are several shows on MTV, that glamorize the mamma’s boy and daddy’s girl stereotype and they try to set the standard that those stereotypes are normal for every young boy or girl. Probably MTV was never a force that spread the message of Gen X/Y but it was more and is a machine that is in the search of money by any means. I guess maybe, those old shows like the Liquid Animation, and by consequence Aeon Flux; Daria and many other, plus the popularization of Nirvana and Pearl Jam where completly meaningless because they where trying to make money with the beliefs of a generation.
So, who is really MTV?, I guess is only another channel who is trying to sell terrible message to a new youth about behaving like brats is the best way of getting anything, i.e. Laguna Beach or the terrible My Super Sweet Sixteen… talking about the last one I have never understand what is the point of this show?… show that with money and winning you can get what you want?, what about teaching independence and self respect? I guess MTV don’t want to educate young children or teens, or in a worst case adults, about self sacrifice and perseverance in life.
One of my worst fears is that Hypodermic Needle Theory is completely correct about how the mass tend to accept as a total the message of the media, and we are seeing the rise of people who don’t need to think by themselves or have a personality because the media dictates how do you need to act.
